communal disasters by land and sea and air outrank any kind 
of private horror or villainy as news . Ads, in contrast, have to 
shrill their happy message loud and clear in order to match the 
penetrating power of bad news.

     Commentators on the press and the American Senate 
have noted that since the Senate began its prying into 
unsavory subjects it has assumed a role superior to Congress. 
In fact, the great disadvantage of the Presidency and the 
Executive arm in relation to public opinion is that it tries to be a 
source of good news and noble directive. On the other hand, 
Congressmen and Senators have the free of the seamy side so 
necessary to the vitality of the press.

     Superficially, this may seem cynical, especially to those 
who imagine that the content of a medium is a matter of policy